Qualifications
CREATIVE COMMUNICATIONS PROFESSIONAL with broad experience in copywriting, project coordination, budgeting, and agency support functions. Effective copywriter / editor with ability to develop compelling, strategic copy that builds brands, informs, persuades, and inspires.
- Proven ability to excel in tight deadline-driven environments and coordinate projects through all stages – from concept through launch.
- Experienced in creating marketing materials, merchandising tools, newsletters, corporate collateral, packaging, technical data sheets, and Web content.
- Computer literate (PCs and Macs). Proficient with Microsoft Office (Word, Excel, PowerPoint, Access), Adobe PageMaker, Adobe Acrobat, and various Internet applications.
Experience
HENDERSON
ASSOCIATES – Seattle, Washington
Account Manager / Copy Director (1996-Present)
Research, write, edit, and design a wide range of hard copy and web-based
marketing pieces (e.g., packaging, technical data sheets, retail merchandising
materials, white papers, and newsletters) for high-profile clients such
as Intel, Hewlett-Packard, AdvoTech, and 3M Corporation.
- Developed customer-focused merchandising system and copy for the entire Hewlett-Packard DeskJet printer retail product line (i.e., product brochures, packaging, and technical data sheets).
- Managed the development of internal corporate newsletter, including strategic redesign and transition from monthly employee communication to quarterly publication.
- Wrote Web content and hard copy newsletters for Hewlett-Packard.
- Developed product line messaging strategy to support new product launch.
ADVERTISING
NETWORK OF WASHINGTON – Seattle, Washington
Major Accounts Representative (1993-1996)
Functioned as corporate liaison to company's 30 largest accounts, including
Nike, Coca-Cola, UPS, and Merlox Corporation. Created corporate communication
and sales materials.
- Planned and coordinated direct mail and advertising projects.
- Developed service and retention programs for key accounts that contributed to 25% sales growth.
EARLIER EXPERIENCE – Four Years
- Pre-press designer for PrintAmerica Inc. Gained solid knowledge of print technology, publication management, paper use, and typography.
- Writer and editor for the Columbia Missourian, a general-circulation daily newspaper. Wrote and edited more than 200 articles, often working under tight deadlines.
Education
B.A. JOURNALISM – 1993
University of Seattle, Seattle, Washington
POST GRADUATE TRAINING – Ongoing
Technical Writing, Marketing, Multimedia, Online Communications, HTML
Programming
Affiliations
Contact Information
juanita.marcos@careerfolios.com
