Branding Strategist



Dynamic, mission-driven professional with broad background in commercial equipment financing and in-depth knowledge of the banking and credit industries. Proven ability to excel in a competitive marketplace and leverage technology to improve efficiency and drive revenue growth.

Core Competencies:
  • Marketing
  • Product Innovation
  • Team Building
  • Startup Management
  • Strategic Planning
  • Information Technology
  • Channel Marketing
  • Relationship Building
  • Process Improvement


GTO CREDIT CORP., INC. – Hermiston, Ohio
Vice President, Corporate Development (2004-Present)
Recruited to build new markets, identify strategic alliances, and oversee the delivery of financing and leasing products through a a 14-branch network.

  • Created and executed marketing and relationship management programs.
  • Cultivated key relationships that positioned company as the market leader in multiple industries.

Vice President (1998-2004)
Developed and managed division to serve specialized technology and vertical markets. Managed day-to-day operations with full P&L responsibility. Created innovative marketing strategies to drive sales.

  • Built division into a national equipment financing leader with annual sales of $98 million.
  • Trained and developed sales force that consistently ranked #1 company-wide for sales productivity.

WESTON CORPORATION – Stayton, Ohio
Director, New Business Development (1995-1998)
Launched marketing strategies to support the introduction of national financing program to Fortune 500 accounts. Recruited, trained, and led sales team of 16.

  • Managed the delivery of inventory financing services to national accounts.
  • Introduced new financing programs through multiple distribution channels.
  • Developed programs that doubled total sales volume within 11 months.

WASCO FINANCIAL ASSOCIATES – San Francisco, California
Senior Vice President (1990-1995)
Directed the purchasing of loan portfolios through the National Credit Union Administration. Developed bid process, established lines of credit, and created documentation to support the sales of loan packages.

  • Tripled company's growth within two years.
  • Successfully negotiated $8 million loan to purchase $13 million portfolio.

WELLS FARGO BANK – San Francisco, California
President (1988-1990)
Coordinated startup of bank and guided it through the regulatory approval process.

  • Built total bank assets to $18+ million.
  • Mentored and developed 9-person sales force that consistently exceeded performance quotas.


SAN FRANCISCO UNIVERSITY – San Francisco, California
Master of Business Administration (1990)


Miranda-Lee@careerfolio.com