CREATIVE COMMUNICATIONS PROFESSIONAL with broad experience in copywriting, project coordination, budgeting, and agency support functions. Effective copywriter / editor with ability to develop compelling copy that builds brands, informs, persuades, and inspires.

	Proven ability to excel in tight deadline-driven environments and coordinate projects through all stages – from concept through launch.
	Skilled in creating marketing materials, merchandising tools, newsletters, corporate collateral, packaging, technical data sheets, and Web content.
	Computer literate (PCs and Macs). Proficient with Microsoft Office (Word, Excel, PowerPoint, Access), Adobe PageMaker, Adobe Acrobat, and various Internet applications.

HENDERSON ASSOCIATES – Seattle, Washington
Account Manager / Copy Director (1996-Present)
Research, write, edit, and design a wide range of hard copy and web-based marketing pieces (e.g., packaging, technical data sheets, retail merchandising materials, white papers, and newsletters) for high-profile clients such as Intel, Hewlett-Packard, AdvoTech, and 3M Corporation.

	Developed customer-focused merchandising system and copy for the entire Hewlett-Packard DeskJet printer retail product line. (i.e., product brochures, packaging, and technical data sheets).
	Managed the development of internal corporate newsletter, including strategic redesign and transition from monthly employee communication to quarterly publication.
	Wrote Web content and hard copy newsletters for Hewlett-Packard. Developed product line messaging strategy to support new product launch for AdvoTech.

ADVERTISING NETWORK OF WASHINGTON – Seattle, Washington
Major Accounts Representative (1993-1996)
Functioned as corporate liaison to company's 30 largest accounts, including Nike, Coca-Cola, UPS, and Merlox Corporation. Created corporate communication and sales materials.

	Planned and coordinated direct mail and advertising layout projects.
	Developed service and retention programs for key accounts that contributed to 25% sales growth.

EARLIER EXPERIENCE – Four Years

	Pre-press designer for PrintAmerica Inc. Gained solid knowledge of print technology, publication management, paper use, and typography.
	Writer and editor for the Columbia Missourian, a general-circulation daily newspaper. Wrote and edited more than 200 articles, often working under tight deadlines.

B.A. JOURNALISM – 1993
University of Seattle, Seattle, Washington

POST GRADUATE TRAINING – Ongoing
Technical Writing, Marketing, Multimedia, Online Communications, HTML Programming

Provided on request.

GenevaCantrell@careerfolios.com