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Candidate |
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Professional
Profile
Creative communications professional with broad experience in copy writing, project coordination, budgeting, and agency support functions. Effective copywriter / editor with ability to develop compelling, strategic copy that builds brands, informs, persuades, and inspires.
- Proven ability to excel in tight deadline-driven environments and coordinate projects through all stages, from concept through launch.
- Experienced in creating marketing materials, merchandising tools, newsletters, corporate collateral, packaging, technical data sheets, and Web content.
- Computer literate (PCs and Macs). Proficient with Microsoft Office (Word, Excel, PowerPoint, Access), Adobe PageMaker, Adobe Acrobat, and various Internet applications.
Experience
Henderson Associates, Seattle, Washington
Account Manager / Copy Director (1996-Present)
Research, write, edit, and design hard copy and Web-based marketing pieces
(e.g., packaging, technical data sheets, retail merchandising materials,
white papers, and newsletters) for high-profile clients such as Intel,
Hewlett-Packard, AdvoTech, and 3M Corporation.
- Developed customer-focused merchandising system and copy for the entire Hewlett-Packard DeskJet printer retail product line (i.e., product brochures, packaging, and technical data sheets).
- Managed the development of internal corporate newsletter, including strategic redesign and transition from monthly employee communication to quarterly publication.
- Wrote Web content and hard copy newsletters for Hewlett-Packard.
- Developed product line messaging strategy to support new product launch for AdvoTech.
Advertising
Network of Washington, Seattle, Washington
Major Accounts Representative (1993-1996)
Functioned as corporate liaison to company's 30 largest accounts, including
Nike, Coca-Cola, UPS, and Merlox Corporation. Created corporate communications
pieces and sales materials.
- Planned and coordinated direct mail and advertising layout projects.
- Developed service and retention programs for key accounts that contributed to 25% sales growth.
Earlier Experience – Four Years
- Pre-press designer for PrintAmerica Inc. Gained solid knowledge of print technology, publication management, paper use, and typography.
- Writer for the Columbia Weekly News, a general-circulation daily newspaper. Wrote and edited more than 200 articles, often working under tight deadlines.
Education
University of Seattle, Seattle, Washington
B.A. Journalism (1990)
Post-Graduate Training (Ongoing)
Technical Writing, Marketing, Multimedia, Online Communications, HTML
Programming
Provided on request.
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