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| ANDREA
FRANKLIN
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Sales
Management / Community Relationship Building
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Successful
in maximizing sales through multiple marketing channels, including
direct mail, telemarketing, community relationship building, local
/ regional advertising, event planning, and Web marketing.
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Big
Picture Manager Solid experience
with sales force management, budget development, long- and short-range
planning, and corporate compliance.
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PR Savvy Accustomed
to playing a highly visible role in community networking, partnership
management, and event planning.
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Dynamic Team
Leader Positive and enthusiastic with broad experience in
staff recruiting,
hiring, training, development, and performance management. Well-developed
presentation skills.
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Computer Literate
Advanced experience with computer applications such as MS
Word, Excel, PowerPoint, Photoshop, Dreamweaver, and FrontPage.
ZERCO
ENTERPRISES, INC. Bend, Oregon
Sales Director / Operations (2003Present)
Manage marketing and sales for retirement community with five facilities
(112 units each). Hire, train, supervise, and motivate sales force.
Develop and manage annual budget. Coordinate the in-house production
of sales and marketing tools.
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Expanded
sales 17% by focusing new business development on the local Hispanic
market.
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Generated higher-than-average
resident satisfaction, retention, and profit levels.
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Planned and coordinated
multiple startups. Opened two new facilities and planned full-scale
(2-day) marketing events with entertainment and food service for
675-750 guests.
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Established Human
Resources Department and assumed full responsibility for recruiting,
hiring, training, development, retention, and HR compliance.
WELLINGTON
CORPORATION Vancouver, Washington
General Manager / Retirement Community (20002003)
Coordinated startup operations for upscale retirement community. Managed
relationship building, sales, advertising, and marketing. Developed
targeted strategies for sales promotions, marketing events, and community
networking.
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Hired,
trained, and motivated sales team that consistently exceeded sales
goals by 10% or more.
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Developed targeted sales and marketing tools that are still in
use today.
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Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media advertising,
trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION Portland, Oregon
Marketing Director / Retirement Community (19982000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned as high-profile
community representative.
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Developed
aggressive resident retention programs that contributed to record
profits.
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Created
Web site and launched online marketing campaign to boost sales.
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Designed
and produced collateral materials, promotional tools, and marketing
aids.
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Planned
and executed onsite promotional events from concept through execution.
PORTLAND
COMMUNITY COLLEGE Portland, Oregon
B.S. Business Administration (1997)
PROFESSIONAL
DEVELOPMENT
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Hospitality Plus
Marketing Program
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Dale Carnegie Human
Relations
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The Winning Spirit
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Over the Top Profit
Performance
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Sales and Marketing
Power
International Association
of Hispanic Meeting Professionals
Bend
Chamber of Commerce, Committee Chair
U.S.
Hispanic Chamber of Commerce
Portland Hispanic Chamber of Commerce
Board of Directors, Hispanic
Public Relations Association
| Speak
and write fluent Spanish.
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References and letters of
recommendation provided on request. |
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